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Mash & Vine Market
Est. 2026 · River Market Tower · Downtown Little Rock
Mash & Vine
Market
◆
Wine · Spirits · Provisions
Mash & Vine Market is a curated wine, spirits and provisions market located inside River Market Tower in downtown Little Rock, Arkansas. The store combines bourbon, whiskey, wine, beer and specialty market items with connections to Arkansas whiskey culture and a developing hospitality destination.
Now Open: Mash & Vine Market opened July 3, 2026. Black Sheep Bistro and the Volstead Vault Speakeasy are separate components of the larger project and are not yet open.
Quick Facts
Location
Address:
409 E. Third Street
Little Rock, AR 72201
Area:
River Market Tower in downtown Little Rock
Status:
Mash & Vine Market is open. It opened on July 3, 2026.
Store Focus
- Bourbon and American whiskey
- Curated spirits
- Fine wine
- Craft beer and ales
- Specialty provisions
- Chocolates, candies and market items
- Rotating releases and tasting opportunities
A Curated Spirits Market in Downtown Little Rock
Mash & Vine Market occupies the former Stratton’s Market space inside River Market Tower. Its location places the store near the River Market entertainment district, downtown residences, hotels, restaurants and some of Little Rock’s most recognizable attractions.
The market opened on July 3, 2026, with an inventory centered on wine, spirits, beer and provisions. Rather than presenting itself solely as a conventional package store, Mash & Vine is being developed as the retail portion of a broader food, beverage and hospitality concept. Its name reflects that wider focus.
Mash
“Mash” represents whiskey and distilled spirits: bourbon, American whiskey and curated pours anchor the shelves.
Vine
“Vine” represents the store’s wine selection and its developing wine-focused experiences.
What Shoppers Can Find
Bourbon, Whiskey and Spirits
Mash & Vine carries bourbon, American whiskey and other curated spirits. Its connection to people active in the Arkansas whiskey community gives the market the potential to introduce customers to distinctive releases, private selections and bottles that may not receive broad distribution.
Wine and Beer
Wine is an important part of the store’s identity rather than a secondary category. Customers can also find craft beer, ales and other beverages selected to complement the market’s broader food and hospitality direction.
Provisions and Specialty Items
The store extends beyond bottles with specialty provisions, chocolates, candies and other market products. This gives downtown residents and visitors another reason to stop in even when they are not shopping specifically for whiskey or wine.
Tastings and Special Releases
Mash & Vine has promoted tasting opportunities and continues to build its inventory based partly on customer interest. Selection, events and availability can change, so shoppers should follow the store’s current announcements before visiting for a particular bottle or tasting.
Why Mash & Vine Market Is a Store of Notoriety
Mash & Vine Market stands out because its identity reaches beyond the shelves. The market brings together downtown retail, curated beverages, provisions, whiskey culture and future hospitality experiences in one connected development.
The project was developed by Jeremiah and Rachel Cotner in partnership with Gary and Erin Penna. Gary Penna is also the founder of the Bourbon Club of Arkansas, giving Mash & Vine a direct connection to one of the state’s most visible whiskey enthusiast organizations.
That connection does not make Mash & Vine exclusively a bourbon-club store. Its broader identity includes wine, beer, provisions and the surrounding hospitality project. However, the relationship creates opportunities for whiskey education, tastings, special releases and other enthusiast-focused experiences.
An Early Connection to Distinctive Whiskey Releases
Even before the market opened, Mash & Vine began establishing an identity around unusual and limited-distribution bottles.
ArkansasLiquor.com reported that Elliott Brothers Reserve 8 Year Bourbon was coming to Mash & Vine as the first known Arkansas release of the Malbec-finished expression. The release offered an early indication that the market would look beyond only the most familiar national labels.
Individual bottles and inventory are never guaranteed to remain available. The significance of the release is that it demonstrated the type of discovery-focused retail experience Mash & Vine may continue developing.
Part of a Larger Downtown Hospitality Project
Mash & Vine Market is the first open component of a larger three-part development planned for the River Market Tower property.
Open Now
Mash & Vine Market
The retail market for curated spirits, wine, beer, provisions and specialty products.
In Development
Black Sheep Bistro
A developing food and dining concept planned to add a culinary component to the overall property.
In Development
Volstead Vault
A planned speakeasy-inspired whiskey and cocktail destination intended to provide a more specialized hospitality experience.
When completed, the three concepts could allow visitors to shop for wine and spirits, enjoy food, explore pairings and participate in specialized beverage experiences within the same downtown property.
Construction plans and opening timelines may change. ArkansasLiquor.com will update this page as Black Sheep Bistro and Volstead Vault move closer to opening.
Coverage on ArkansasLiquor.com
Visit Mash & Vine Market
Mash & Vine Market is located inside River Market Tower in downtown Little Rock. Customers seeking a particular bottle, tasting event or special release should check the store’s latest social-media updates before traveling.
Frequently Asked Questions
What is Mash & Vine Market in Little Rock?
Mash & Vine Market is a curated wine, spirits and provisions market located inside River Market Tower in downtown Little Rock, Arkansas.
Where is Mash & Vine Market located?
Mash & Vine Market is located at 409 E. Third Street in downtown Little Rock, inside the River Market Tower property.
What does Mash & Vine Market sell?
The market carries bourbon, whiskey, curated spirits, wine, beer, ales, specialty provisions, chocolates, candies and other market items. Inventory and availability can change.
Is Mash & Vine Market connected to the Bourbon Club of Arkansas?
Gary Penna, one of the people behind Mash & Vine Market, is the founder of the Bourbon Club of Arkansas. The market has connections to Arkansas whiskey culture but is not exclusively a Bourbon Club of Arkansas store.
What was located at Mash & Vine Market before it opened?
Mash & Vine Market occupies the former Stratton’s Market space inside River Market Tower in downtown Little Rock.
Are Black Sheep Bistro and Volstead Vault open?
Mash & Vine Market is open. Black Sheep Bistro and the Volstead Vault Speakeasy are separate developing portions of the larger downtown project. Their current status should be confirmed before visiting.
Editorial note: Store hours, inventory, tasting schedules, development plans and individual bottle availability may change. ArkansasLiquor.com is an independent editorial website and is not the official website of Mash & Vine Market.