{"id":2111,"date":"2026-02-21T07:18:34","date_gmt":"2026-02-21T13:18:34","guid":{"rendered":"https:\/\/arkansasliquor.com\/?p=2111"},"modified":"2026-02-21T07:18:36","modified_gmt":"2026-02-21T13:18:36","slug":"early-times-bottled-in-bond-price-jumps-25-in-arkansas-as-new-bottle-hits-shelves-nationally","status":"publish","type":"post","link":"https:\/\/arkansasliquor.com\/index.php\/2026\/02\/21\/early-times-bottled-in-bond-price-jumps-25-in-arkansas-as-new-bottle-hits-shelves-nationally\/","title":{"rendered":"Early Times Bottled-in-Bond Price Jumps 25% in Arkansas as New Bottle Hits Shelves Nationally"},"content":{"rendered":"\n<p><strong>PUBLISH DATE: February 21, 2026<\/strong><\/p>\n\n\n\n<p>Early Times Bottled-in-Bond is quietly becoming one of the most talked-about budget bourbons in Arkansas \u2014 not because of a new award or a flashy barrel pick, but because of a <strong>25% price increase and a bottle transition<\/strong> that has many local enthusiasts scrambling to secure the old 1-liter format.<\/p>\n\n\n\n<p>If you\u2019ve been watching shelves at stores like <strong>Warehouse Liquor<\/strong> and <strong>Five Star Liquor<\/strong>, you\u2019ve already seen it happening.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-arkansas-price-shift\">The Arkansas Price Shift<\/h2>\n\n\n\n<p>Here\u2019s what we\u2019re seeing on the ground:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Warehouse Liquor:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Old Price: <strong>$15.99<\/strong><\/li>\n\n\n\n<li>New Price: <strong>$19.99<\/strong><\/li>\n\n\n\n<li>Increase: ~25%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Five Star Liquor:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Old Price: <strong>$16.99<\/strong><\/li>\n\n\n\n<li>New Price: <strong>$18.99<\/strong><\/li>\n\n\n\n<li>Increase: More modest, currently the lowest verified pricing in the state<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For years, Early Times Bottled-in-Bond was arguably the best value in bourbon \u2014 100 proof, age-stated, Bottled-in-Bond, and sold in a generous <strong>1-liter bottle<\/strong>. That math was hard to beat.<\/p>\n\n\n\n<p>Now that pricing is shifting upward, and the format is changing, consumer behavior is shifting with it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottle-change-1-liter-to-750ml\">The Bottle Change: 1 Liter to 750mL<\/h2>\n\n\n\n<p>The legacy version most Arkansas drinkers know and love was the <strong>1-liter bottle distilled by Brown-Forman<\/strong> before the brand was sold to <strong>Barton 1792 Distillery<\/strong>, owned by <strong>Sazerac Company<\/strong>.<\/p>\n\n\n\n<p>While the Early Times brand continues, the distillate and production control changed hands when <strong>Brown-Forman<\/strong> divested the label.<\/p>\n\n\n\n<p>The current bottles hitting shelves reflect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>new bottle design<\/strong><\/li>\n\n\n\n<li>A shift to the standard <strong>750mL format<\/strong><\/li>\n\n\n\n<li>New Barton-produced distillate<\/li>\n<\/ul>\n\n\n\n<p>Less whiskey. New source. Higher price.<\/p>\n\n\n\n<p>That combination has the bourbon community paying attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"1024\" src=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle-925x1024.jpg\" alt=\"\" class=\"wp-image-2112\" srcset=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle-925x1024.jpg 925w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle-271x300.jpg 271w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle-768x850.jpg 768w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle-1388x1536.jpg 1388w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/02\/Early-Time-Sazerac-Square-Bottle.jpg 1850w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube-reviews-not-just-different-bad\">YouTube Reviews: \u201cNot Just Different\u2026 Bad\u201d<\/h2>\n\n\n\n<p>Multiple YouTube bourbon reviewers have begun posting side-by-side comparisons of the Brown-Forman 1L version versus the newer Barton-produced release.<\/p>\n\n\n\n<p>The overall theme?<\/p>\n\n\n\n<p>Not \u201cdifferent.\u201d<br>Not \u201csubtle change.\u201d<br>But in several cases \u2014 <strong>\u201cbad.\u201d<\/strong><\/p>\n\n\n\n<p>Common criticisms include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thinner mouthfeel<\/li>\n\n\n\n<li>Harsh ethanol presence<\/li>\n\n\n\n<li>Loss of the signature nutty, caramel-forward profile<\/li>\n\n\n\n<li>Short, bitter finish<\/li>\n<\/ul>\n\n\n\n<p>Now, to be fair, taste is subjective. But when independent reviewers across multiple channels start echoing the same concerns, consumers notice.<\/p>\n\n\n\n<p>And Arkansas drinkers are responding accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We Might Have Already Found the Worst Bourbon of 2026\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/fmbazTqqVWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shelf-behavior-old-stock-is-moving\">Shelf Behavior: Old Stock Is Moving<\/h2>\n\n\n\n<p>Reports across the state suggest that as soon as older 1-liter bottles are spotted at legacy pricing, they\u2019re being scooped up.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because even at $19.99, the old 1L version still undercuts most 750mL Bottled-in-Bond competitors on a per-ounce basis.<\/p>\n\n\n\n<p>For context:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Old 1L at $19.99 = still strong value<\/li>\n\n\n\n<li>New 750mL at similar pricing = materially more expensive per ounce<\/li>\n<\/ul>\n\n\n\n<p>That math matters in the budget bourbon lane.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is-this-the-end-of-an-era\">Is This the End of an Era?<\/h2>\n\n\n\n<p>Early Times Bottled-in-Bond has long been one of the \u201cinsider\u201d Arkansas recommendations \u2014 a bottom-shelf sleeper that punched well above its weight.<\/p>\n\n\n\n<p>But this moment marks something bigger:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The final fade-out of Brown-Forman\u2019s Early Times distillate<\/strong><\/li>\n\n\n\n<li>A noticeable price reset<\/li>\n\n\n\n<li>A perception shift in quality<\/li>\n<\/ol>\n\n\n\n<p>For collectors and value hunters, the old 1L bottles are quickly becoming a \u201cgrab it if you see it\u201d situation.<\/p>\n\n\n\n<p>For everyday drinkers, the bigger question is whether the new release can settle into consistency over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-broader-trend-budget-bourbon-isn-t-safe-anymore\">The Broader Trend: Budget Bourbon Isn\u2019t Safe Anymore<\/h2>\n\n\n\n<p>Early Times is not alone.<\/p>\n\n\n\n<p>Across the country, heritage brands are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shrinking bottle sizes<\/li>\n\n\n\n<li>Adjusting sourcing<\/li>\n\n\n\n<li>Raising pricing<\/li>\n\n\n\n<li>Testing consumer tolerance<\/li>\n<\/ul>\n\n\n\n<p>Arkansas remains one of the better value states for bourbon pricing overall, but even here, the days of $15 Bottled-in-Bond may be behind us.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-for-arkansas-shoppers\">Final Thoughts for Arkansas Shoppers<\/h2>\n\n\n\n<p>If you see the older 1-liter Early Times Bottled-in-Bond on the shelf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check the bottle format<\/li>\n\n\n\n<li>Check the back label<\/li>\n\n\n\n<li>Decide whether the price still makes sense to you<\/li>\n<\/ul>\n\n\n\n<p>Because once those are gone, they are gone.<\/p>\n\n\n\n<p>And based on early consumer feedback, this transition may go down as one of the more noticeable quality shifts in the value bourbon category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUBLISH DATE: February 21, 2026 Early Times Bottled-in-Bond is quietly becoming one of the most talked-about budget bourbons in Arkansas \u2014 not because of a new award or a flashy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_lmt_disableupdate":"","_lmt_disable":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[7,15,143],"tags":[135,136,137],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-five-star","category-news","category-warehouse-liquor-main","tag-breaking","tag-hot","tag-video"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- 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