{"id":1862,"date":"2026-01-12T16:43:49","date_gmt":"2026-01-12T22:43:49","guid":{"rendered":"https:\/\/arkansasliquor.com\/?p=1862"},"modified":"2026-01-16T17:03:07","modified_gmt":"2026-01-16T23:03:07","slug":"the-third-pour-podcast-a-double-blind-bourbon-show-built-to-kill-bottle-bias","status":"publish","type":"post","link":"https:\/\/arkansasliquor.com\/index.php\/2026\/01\/12\/the-third-pour-podcast-a-double-blind-bourbon-show-built-to-kill-bottle-bias\/","title":{"rendered":"The Third Pour Podcast: A Double-Blind Bourbon Show Built to Kill Bottle Bias"},"content":{"rendered":"\n<p><strong>PUBLISH DATE:<\/strong> January 12 2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Third Pour: Origins\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/2SOjri1wZpc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Coming in new this year is a podcast we might not have crossed paths with yet, depending on which bourbon groups in Arkansas you follow. <strong>The Third Pour<\/strong> features three friends from Northwest Arkansas, with easy access to nearby whiskey scenes in Missouri, Oklahoma, and Kansas, giving listeners honest and approachable whiskey reviews. Their hook is simple and refreshing: three double-blind pours per episode, designed to eliminate bottle bias and focus on what matters most, what is actually in the glass.<\/p>\n\n\n\n<p>In a whiskey landscape often shaped by branding, allocation pressure, and online hype, <em>The Third Pour<\/em> starts from a different place. The hosts believe the only thing that truly matters is what ends up in the glass. From the first episode, they make it clear that the goal is not to chase prestige or defend price tags, but to taste openly and let the whiskey earn its reputation on its own.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-third-pour-means\">What \u201cThe Third Pour\u201d Means<\/h2>\n\n\n\n<p>The name of the show reflects its structure and philosophy. Every episode revolves around three bourbons tasted completely double blind. The hosts do not know the proof, the bottle, or the distiller. They only know what they are smelling and tasting.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEvery episode, we sit down with three bourbons tasting completely double blind. What that means is we don\u2019t know the proof, the bottle, or the distiller. We only know what\u2019s in the glass.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Only after the discussion and ratings are complete do they reveal what was poured. This approach puts bottle bias under a microscope and challenges one of the most common assumptions in bourbon culture.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIs that $300 bottle really ten times better than the $30 bottle?\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The-Third-Pour-Logo.jpg\" alt=\"The Third Pour logo featuring a wooden whiskey barrel and three Glencairn glasses with amber whiskey and smoke swirls, with text \u2018The Third Pour\u2019 and \u2018A Whiskey Podcast\u2019.\" class=\"wp-image-1859\" srcset=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The-Third-Pour-Logo.jpg 400w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The-Third-Pour-Logo-300x300.jpg 300w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The-Third-Pour-Logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-blind-box\">The Blind Box<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The_Third_Pour_YouTube_Origins1-1024x573.png\" alt=\"Promotional banner for **\u201cThe Third Pour\u201d** podcast featuring the slogan **\u201cDon\u2019t drink the hype!\u201d** and black-and-white photos of the hosts **The Professor**, **Doc**, and **GT**, with a barrel illustration on a dark background.\" class=\"wp-image-1863\" srcset=\"https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The_Third_Pour_YouTube_Origins1-1024x573.png 1024w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The_Third_Pour_YouTube_Origins1-300x168.png 300w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The_Third_Pour_YouTube_Origins1-768x430.png 768w, https:\/\/arkansasliquor.com\/wp-content\/uploads\/2026\/01\/The_Third_Pour_YouTube_Origins1.png 1384w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>To make the format work, the show relies on what they call the blind box. Bottles are sampled ahead of time and concealed so that no one at the table knows what is coming next. This removes expectation entirely and forces each pour to stand on its own.<\/p>\n\n\n\n<p>The blind box does more than create surprise. It creates honesty. Instead of debating hype or reputation, the conversation stays rooted in aroma, flavor, mouthfeel, finish, and overall enjoyment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-simple-practical-rating-system\">A Simple, Practical Rating System<\/h2>\n\n\n\n<p>Rather than numeric scores, <em>The Third Pour<\/em> uses a five-tier rating system designed to reflect how people actually drink bourbon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"top-shelf\">Top Shelf<\/h3>\n\n\n\n<p>Reserved for special occasions, celebrations, or bottles that feel genuinely special. Price can be part of the equation, but experience matters just as much.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"daily-sipper\">Daily Sipper<\/h3>\n\n\n\n<p>A bottle you want to keep around and reach for often. Easy to enjoy without overthinking it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cocktail-bottle\">Cocktail Bottle<\/h3>\n\n\n\n<p>A bottle that shines best in a mixed drink. The hosts make a clear point that a good cocktail still deserves good bourbon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"try-before-you-buy\">Try Before You Buy<\/h3>\n\n\n\n<p>Bottles that may be expensive, aggressive, unusual, or polarizing. If it is better ordered by the pour than purchased outright, it lands here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bottom-shelf\">Bottom Shelf<\/h3>\n\n\n\n<p>The regret bottle. The apocalypse bottle.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBottom shelf is the bottle that just is the regret.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-one-three-pours-three-clear-outcomes\">Episode One: Three Pours, Three Clear Outcomes<\/h2>\n\n\n\n<p>The first episode serves as a strong introduction because each pour lands in a distinctly different tier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pour-one\">Pour One<\/h3>\n\n\n\n<p>The opening pour immediately raises eyebrows with an extremely light color and an unusual profile. Notes drift toward grassy, lemon-lime, and thin. The group agrees it lacks depth and staying power.<\/p>\n\n\n\n<p><strong>Final tier:<\/strong> Bottom Shelf<\/p>\n\n\n\n<p>The reveal identifies the bottle as <strong>Rogue Dead Guy<\/strong>, described as ocean-aged in oak barrels. While the hosts are blunt in their assessment, they also make a point to respect the effort behind making spirits, even when a pour does not align with their palate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cJust because I don\u2019t like it, I can still have respect for them.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pour-two\">Pour Two<\/h3>\n\n\n\n<p>The second pour brings classic bourbon signals back into play. Better color, caramel and char on the nose, and a balanced profile that feels familiar and comfortable. The group discusses fruit notes, banana bread, toffee, and candied walnut.<\/p>\n\n\n\n<p><strong>Final tier:<\/strong> Daily Sipper<\/p>\n\n\n\n<p>The reveal shows <strong>E.H. Taylor Single Barrel<\/strong> at 100 proof. The discussion separates liquid from marketing and lands firmly on enjoyment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pour-three\">Pour Three<\/h3>\n\n\n\n<p>The final pour comes in hot, literally and figuratively. Ethanol-forward on the nose, rich and oily on the palate, with a delayed chest hug that continues to build. The debate centers on experience versus price.<\/p>\n\n\n\n<p><strong>Final tier:<\/strong> Try Before You Buy<\/p>\n\n\n\n<p>The reveal is <strong>Joseph Magnus Cigar Blend<\/strong> at 127.9 proof. The group agrees it is fun and powerful, but price makes it a bar pour before a bottle purchase.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFor the price of this bottle, folks, try it at a bar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-podcast-resonates-with-arkansas-whiskey-fans\">Why This Podcast Resonates With Arkansas Whiskey Fans<\/h2>\n\n\n\n<p>Arkansas has a strong culture of bottle shares, barrel picks, and open discussion. <em>The Third Pour<\/em> reflects that same energy. It is educational without being clinical, opinionated without being performative, and structured without feeling rigid.<\/p>\n\n\n\n<p>The podcast encourages a habit that seasoned bourbon drinkers recognize quickly. Taste first. Decide second. Trust your own palate.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-follow\">Where to Follow<\/h2>\n\n\n\n<p>The hosts encourage listeners to connect, give feedback, and share ideas across social platforms. The show positions itself as an ongoing conversation rather than a final verdict.<\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61581676013767\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/creators.spotify.com\/pod\/profile\/the-thirs-pour\/\" 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c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@thethirdpour\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/instagram.com\/the_third_pour\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@thethirdpour\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-third-pour\/id1867017362\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Apple Podcast<\/span><\/a><\/li><\/ul>\n\n\n\n<p>For anyone interested in blind tastings, value-driven reviews, and bourbon talk that keeps the focus on the glass instead of the label, <em>The Third Pour<\/em> is a podcast worth exploring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUBLISH DATE: January 12 2026 Coming in new this year is a podcast we might not have crossed paths with yet, depending on which bourbon groups in Arkansas you follow. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_lmt_disableupdate":"","_lmt_disable":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[15],"tags":[135,136,137],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-breaking","tag-hot","tag-video"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- 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